“Valencia is Coffee” Festival

24 April - Pro Day: training day and lectures for professionals

9:00 a.m. – 9:40 a.m. – Welcome

9:00 a.m. – 1:00 p.m. – Workshop: From concept to reality – entrepreneurship in the coffee industry

9:40 a.m. – 10:40 a.m. – “Teaching Coffee Aroma” with Luz Stella Artajo Medina

11:05 a.m. – 12:05 p.m. – “El diario del agua” with Dara Santana

12:05 p.m. – 1:05 p.m. – “¿Cómo se decide una compra de café especial?” with Ingrid Gasser

1:05 p.m. – 1:35 p.m. – “Beyond the Competition” with Kathia Lopez

3:00 p.m. – 4:00 p.m. – “El protocolo de Taza de Excelencia” with Jesús Salazar

3:00 p.m. – 4:00 p.m. – Your coffee shop doesn’t need more intuition: it needs better decisions

4:00 p.m. – 4:45 p.m. – “Ethiopian Coffee: Romance vs. Reality” with Hester Syoum-Westerveld

4:00 p.m. – 5:00 p.m. – How much does it cost to serve a cup of coffee?

5:00 p.m. – 6:00 p.m. – Many coffee shops sell coffee; few design purchasing decisions

5:45 p.m. – 6:30 p.m. – “Sustainable Coffee in Practice” with Penny Skordaki

25 April - Open Day: open to the public

10:00 a.m. –11:30 a.m. – Workshop: “La arquitectura de la taza” with Dara Santana

10:00 a.m. – 11:00 a.m. – Panama coffee tasting

10:30 a.m. – 11:30 a.m. – Presentation of Analía Álvarez’s book “Yo, cafeína: la droga del buen vivir”

11:30 a.m. – 1:00 p.m. – Workshop: “Cupping no están difícil como parece” with Daniel Gómez

11:30 a.m. – 1:00 p.m. – Asian coffee tasting: Myanmar, China, the Philippines and Thailand

12:00 p.m. – 1:00 p.m. – Round table: value, risk and economic sustainability in the coffee industry

1:00 p.m. – 2:00 p.m. – Tasting of Mexican coffees

1:00 p.m. – 2:30 p.m. – Talk: “Cómo leer el atlas mundial del café (y no perderte en el intento)”

1:00 p.m. – 2:30 p.m. – Neira Specialty Coffee: tasting of African coffees

2:30 p.m. – 3:30 p.m. – Tasting of Ethiopian coffees

3:00 p.m. – 4:00 p.m. – Filter coffee workshop

4:00 p.m. – 5:00 p.m. – Cup of Excellence coffee tasting

4:00 p.m. – 5:00 p.m. – Round table discussion: culturing

4:00 p.m. – 5:30 p.m. – “D-Origen Coffee Roaster” coffee tasting

26 April - Open Day: open to the public

10:00 a.m. – 11:00 a.m. – “Brewing Challenge: ¿qué tan cerca puedes llegar?” with Sandra Ventura

10:00 a.m. – 11:00 a.m. – Timor coffee tasting with Karst Organics

10:00 a.m. – 12:00 p.m. – Intercalibration workshop with Luz Stella Artajo Medina

11:30 a.m. – 12:30 p.m. – Mexican coffee tasting with Cafeología

12:00 p.m. – 1:00 p.m. – Panamanian coffee tasting with Goldkind Coffee

12:30 p.m. – 1:30 p.m. – Panel discussion: “Consumption, Culture, and the Global Shifts” with Isabelle Mani

1:00 p.m. – 2:00 p.m. – Ethiopian coffee tasting with Bette Buna

1:30 p.m. – 2:30 p.m. – Peruvian coffee tasting with Khipu Coffee

2:00 p.m. – 4:00 p.m. – Tasting workshop led by IWCA Spain

2:30 p.m. – 3:30 p.m. – Guatemalan coffee tasting with Vos Specialty

4:00 p.m. – 5:00 p.m. – Honduran coffee tasting with Cima Café

5:00 p.m. – 6:00 p.m. – Espresso workshop with Nahuel Alfonso