Discover special promotions on guided tours, routes and gastronomic experiences and celebrate the value of travel on 27 September 2026
As every 27 September since 1980, tourism celebrates its international day, a date that recalls the importance of defending a kind of tourism that thinks about people, the planet and a better future.
València, which is already committed to this kind of tourism model, joins the celebration wholeheartedly with plenty of offers, some free and others discounted.
Whether you live in the city or are just passing through, you have the perfect excuse to discover its most iconic corners, taste the best of Valencian gastronomy or enjoy unique experiences at reduced prices.
Take a look, because it's well worth it!
Guided routes and excursions
From 14 to 27 September at 11:00 a.m. and 12:45 p.m. – Guided tour of the Roig Arena with the Valencia Basket Museum & Tour at a reduced price
Feel the passion of orange culture as you step into the club's facilities and most historic areas with a 25% discount off the general and children's rate using the code: MUSEODMTURISMO.
26 and 27 September at 8:45 a.m. – "Albufera Experience" excursion with The Best of Valencia – €59 for adults and €35 for children – Book on their website or via WhatsApp on 609 75 80 14
Get away from the city centre and head to the Albufera Natural Park on this guided tour, which includes a boat ride and a drink of your choice.
27 September from 10:00 a.m. to 1:00 p.m. – Special guided tour at BIOPARC València – Free
Get up close to the wildlife and the most striking African habitats without spending a single euro.
To mark this day, the park is organising completely free guided tours where you can discover incredible details about BIOPARC.
27 September at 10:00 a.m., 2:00 p.m. and 3:00 p.m. – Bike tour with horchata tasting with Bikes4tours – From €30
Pedal at your own pace through the historic streets of the city centre and through the Turia Gardens on this guided bike tour, which has a 2x1 discount and lasts between two and three hours.
And to round off the ride the way it deserves, the Bikes4tours experience includes a delicious horchata tasting with fartons. Yum!
27 September at 11:00 a.m. – City Tour of València: culture, trade and visit inside the Silk Exchange with the Association of Official Guides CV - €15.30
Explore the historic centre of València on foot with an accredited official guide, who will reveal all the secrets of the Silk Exchange and traditional local commerce, with a 15% discount for World Tourism Day. Book by emailing visitvlc@guiasoficialescv.com, or via WhatsApp on 624614963.
27 September at 11:00 a.m. – Guided tour of the Palacio del Marqués de Dos Aguas and other gems with the Association of Official Guides CV - €15.30
Immerse yourself in the splendour of Valencian baroque on a guided walking tour focused on the majestic façade and history of the Palacio del Marqués de Dos Aguas and its neighbouring monuments, with a 15% discount on your tickets. Book by emailing visitvlc@guiasoficialescv.com, or via WhatsApp on 624614963.
From 25 September to 2 October – Guided bike tours with Pelican Bike at a 20% discount
Ride around the city on two wheels, from the historic centre to the City of Arts and Sciences or the Albufera, taking advantage of Pelican Bike's 20% discount on all its guided tours. Just apply the code TOURDAY at checkout.
27 September at 5:00 p.m. – Free tour "Baroque Splendour at the Santos Juanes Church"
Rediscover the Royal Parish of the Santos Juanes after its restoration and learn the history of one of València's most iconic churches. You'll also be able to enjoy Barroc, an immersive experience where light, colour and music bring back to life the baroque splendour of this unique space next to the Central Market. Free activity with limited capacity of 30 people, accessible for people with reduced mobility.
Bookings: reservas@globalmenta.com
27 September at 5:00 p.m. – Guided tour of the Church of San Nicolás – Free
Step inside what's known as the "Valencian Sistine Chapel" and discover the secrets of its nearly 2,000 m² of restored paintings.
The visit includes "Luz de San Nicolás", an immersive experience where art, history and technology come together to show you the church like never before.
Bookings: reservas@globalmenta.com
27 September at 10:30 a.m. – Guided tour of the historic centre with 2x1 entry to the Silk Exchange with DescubreValencia – €20 for two people
Explore the historic centre and step inside the only space in València recognised as a UNESCO World Heritage Site, the Silk Exchange, with a 2x1 offer that brings the price down to €20 for two people.
27 September at 5:30 p.m. – Guided tour of the San Juan del Hospital Church Museum – €7
Discover one of the oldest churches in València, built on top of a medieval hospital, with centuries of history within its walls. The guided tour covers its various construction phases, from its Gothic origins to the most recent interventions.
Gastronomic experiences and wine tourism
Valencian paella workshop with Food&Fun
Roll up your sleeves and learn to cook an authentic Valencian paella, complete with a starter and dessert, in a workshop led by chefs, with a 15% discount using the code: TURISMO15.
The day is rounded off with a tasting of your own dishes and a pairing of Valencian wines.
Available on the menu year-round – "Nikkei Experience" tasting menu at Manaw – From €63 for full-table bookings
Treat yourself to a gastronomic journey with this menu, which perfectly blends the technique and precision of Japanese cuisine with the intensity of Peruvian ingredients.
In this experience, you'll get to taste creations designed to surprise your palate, such as ceviche-style oyster or omakase nigiri.
From 22 to 26 September, 11:30 a.m. to 1:30 p.m. – Traditional tapas promotion with 2x1 at A tu gusto
Make a stop along the way during the week before World Tourism Day and enjoy a spot of tapas in good company. Order a nice cold beer with a tapa and go for another round because... it's 2x1!
27 September at 11:00 a.m. – Guided tour and tasting with Bodegas Nodus – From €20
Escape among the vineyards with a guided tour of Bodegas Nodus to discover all the secrets of winemaking.
To complete the experience, all the routes on offer end with a tasting of their best labels and/or vermouths, accompanied by an appetiser. Choose from:
At 10:00 a.m. – From vine to glass
At 11:00 a.m. – Dynamic tasting
At 12:30 p.m. – Barrels and dishes
And watch out, because on their website you can make the getaway even more special by adding accommodation, lunches and dinners to your package.
27 September from 9:00 a.m. to 11:00 p.m. – 50% off patatas bravas portions at Pasqual + Sheila
Pay tribute to one of our tapas culture's great, undisputed classics at the Pasqual + Sheila venues on C. del Mar, 2 and Av. Francia, 14.
Yes, really. Stop by on the big day and enjoy a juicy 50% discount on portions of patatas bravas.
From 21 to 27 September, 1:00 to 3:30 p.m. – "From the sea and the land" menu at Vlue Salamanca – €45
Treat yourself to a Mediterranean meal for World Tourism Day with a special slow-cooked menu at Vlue Salamanca. It includes starters to share —Valencian tomato, Andalusian-style squid and Iberian ham croquettes—, a main course of your choice between Valencian paella or slow-cooked langoustine and artichoke rice, and tiramisu for dessert.
27 September from 5:00 to 6:00 p.m. – 50% discount at Món Orxata carts and 2x1 on tours
Cool off with a delicious horchata as you stroll around València with a 50% discount. Just head to the Món Orxata carts in the historic centre, at the City of Arts and Sciences and at the Oceanogràfic.
27 September at 6:00 p.m. – Peruvian cooking workshop with Chef de Quina at Coolinary Experience – €85
Learn to prepare true icons of Peruvian gastronomy such as Pisco Sour, ceviche, causa with prawns or suspiro limeño in this exclusive workshop, where you'll prepare the recipes and enjoy tasting everything you've made.
27 September, lunch service – Free Valencian vermouth at Restaurante Apicius
There's a treat in store!
If you're having lunch at Apicius to celebrate Tourism Day, the house will treat you to an aperitif. Mention the word "Visitvalencia" to the restaurant when booking to get a complimentary artisan vermouth.
28 September from 10:00 a.m. to 1:00 p.m. – 2x1 on the "Horchata Culture Experience" with Món Orxata
If you're a die-hard fan of this sweet, refreshing drink, take advantage of the 2x1 offer, also to mark World Tourism Day, on their tours to get up close with the horchata tradition.
From 25 to 27 September – Cooking workshops with Valencia Club Cocina at a 10% discount – €62 per person
Put on your apron and learn to cook all kinds of dishes with professional chefs at the Valencia Club Cocina workshops. Just choose a course on their website and take advantage of the 10% discount using the code DJZTFCBX.
Other unbeatable-priced experiences
"Only YOU Atelier" workshop series at Only YOU Valencia – Check price per workshop
Add creativity and style to your calendar with this special programme of workshops —on music, literature, scents...— organised by Only YOU to mark the hotel's 5th anniversary and to celebrate World Tourism Day.
- 17 September – Perfumery workshop
- 20 September – Specialty coffee workshop and tasting
- 24 September – Journaling workshop
- 25 September – Cocktail-making workshop
- 26 September – Manifestation workshop
- 1 October – Jewellery workshop
- 1 October – Solid air freshener workshop
- 8 October – Meet the Artist: Defreds
27 September from 00:00 to 23:59 – Special Tourism Day promotion from Valencia & Go
Plan your future getaways by booking the tour or experience you like best for the date of your choice with Valencia & Go. Simply make your purchase on 27 September to get a direct 27% discount on any activity using the code WTM27.
Fancy it?
27 September at 7:00 p.m. – Special discount on the play "El verano en que mi madre tuvo los ojos verdes" at Sala Russafa
An evening of theatre in the Russafa neighbourhood? Yes, and with a hefty discount of around 25% on this play showing on its stage. Just apply the code "turismo2026" when buying your ticket and... done!
27 September from 8:00 p.m. to midnight – Free guided tour and drink at Casino Cirsa
Discover the inside of the casino with a guided tour and enjoy a drink —included— to toast to the day. The activity is completely free with prior sign-up at infocasinovalencia@cirsa.com.
28 September from 11:00 a.m. to 2:00 p.m. and from 5:30 to 8:30 p.m. – Get a gift with your purchase at Joies Pedramar
To celebrate World Tourism Day, this artisan jewellery shop in València's historic centre wants you to take home a very Mediterranean gift with every purchase. It's called "Un trosset de mar" (A little piece of the sea), a bracelet made of thread, sea stone and silver.
Hurry, as it's only available while stocks last.
Available all year round – Insolit City, the platform that catalogues the unusual corners of València – Free
Insolit City is a collaborative website that gathers curiosities and hidden details of the city that usually go unnoticed. Take a look at what's already been published and, who knows, maybe you'll add one yourself if you keep your eyes open as you explore València.
27 September from 10:00 a.m. to 3:00 p.m. – Open house day at DLS Homes – Free
Can you imagine staying in a tourist apartment designed to use less energy and leave the smallest possible footprint?
That's exactly what DLS Homes offers with its new building in València, built using green building techniques and a manufacturing process that improves the finishes and efficiency of the property.
During the open house day, you'll be able to go in, explore the apartments and common areas, and see for yourself what they're like.
