Fundación Trinidad Alfonso

Our mission is to promote social initiatives that benefit as many people as possible, using sport as both an example and a way to spread the model and values of the Culture of Effort. Our objectives are to channel Juan Roig's philanthropic commitment by supporting flagship events and facilities, promoting the values of sport and athletes as role models, strengthening the Valencian Community as a benchmark destination and encouraging sports entrepreneurship. Today, the Fundación Trinidad Alfonso reaches more than 300,000 beneficiaries through its social initiatives, supports 328 scholarship athletes, involves over 120,000 children and young people, backs 21 sporting competitions, generates €33.4 million in tourism expenditure in the Valencian Community and invested €11 million in 2018.