Sustainable tourism strategy project in Valencia 2030


World tourism is facing a new paradigm: a climate emergency that is changing - drastically and definitively - the rules of the game. In the face of this challenge, sustainability is already at the top of the political, economic and social agendas. From the United Nations to our local councils, the Sustainable Development Goals (SDG) of Agenda 2030 set out strategies and budgets.



Tourism, a cross-cutting sector with a great multiplier effect, can and should be part of the solution for our society. Out of responsibility, it is time for action.


After decades of growth and consolidation, tourism in Valencia must prepare itself to remain competitive in the new scenario. And it can only be so by managing the impacts, so that it is economically, socially and environmentally sustainable. With this objective in mind, the project to design and implement the sustainable tourism strategy for Valencia 2030 has been launched. An ambitious project, based on the participation of all the city's stakeholders, which aims to meet the 17 Sustainable Development Goals (SDG).


Based on all the knowledge, insights and experience provided by national and international organizations, Valencia will apply a model that is tailor-made, real, effective and measurable. The project's roadmap will make it possible to quantify the impacts of each activity in the sector, assess the city's situation in accordance with all international indicators, define future scenarios and propose actions so that the city's tourism sector (both public and private) can apply specific and profitable measures for adaptation and improvement. Finally, a Sustainable Tourism Observatory will be created to monitor compliance with all indicators and allow administrations, companies and citizens to evaluate the entire strategy.


A project that will be developed by the Visit València and Aguas de Valencia Foundations, combining efforts and knowledge.

Tourist Activity Carbon Footprint