What are cookies?
Cookies are small files that are installed on your computer when you access a website. Cookies among other things, make it possible to store and retrieve information about the browsing habits of a user or their computer and, depending on the information they contain and how you use your computer, depending on the type of cookie and the information they collect, they can be used to recognize the user.
Types of Cookies
a) According to the entity that manages cookies:
- Own cookies: those that are sent to the user's device or terminal from our computer or domain; they are also managed by ourselves, as owners and editors of this website.
- Third-party cookies: those that are sent to the user's device or terminal from a computer or domain that is not managed by us, but by a third party who will treat the information obtained through cookies.
b) According to the storage time:
- Session cookies: those that collect and store data when the user accesses the website and cease once the user leaves it.
- Persistent cookies: those that have a fixed duration in time by the person responsible for processing. The conservation time can vary from a few minutes to several years. They are used to save and retrieve certain parameters each time the user visits the website.
c) According to their purpose:
- Technical cookies: those essential and strictly necessary for the proper functioning of the website and for using the different options or services we offer. For example, those used for session maintenance, response time management, performance or options validation, using security elements, sharing content with social networks, and so on.
- Personalisation cookies: those that allow the user to specify or customize some of the features of the website. For example, define the language, regional settings or browser type.
- Analysis cookies: those that allow us to track and analyse user behaviour on our website to develop navigation profiles and be able to determine the preferences of its users. They are often used to measure user activity in order to improve the service we offer based on the results we obtain. For example, an analytical cookie would control the geographical areas of greatest interest to a user, which is the most accepted product or service, and so on.
- Advertising cookies: those that allow us to manage advertising spaces on websites. Behavioural advertising cookies: those cookies that allow the management of advertising spaces on our website. The function of these cookies is to store information about the behaviour of users on our website, in order to subsequently display personalised advertising.
What cookies do we use?
1. Own cookies:
- Session cookies: Necessary for the correct use of the website, the uninterrupted navigation, remembering language or country options. They are used to identify a user’s actual temporary session or browsing session, thus measuring, for example, the frequency.
- Technical cookies: They store generic and anonymous information that does not include personal data and with the purpose of ensuring the functioning of the website.
- Registration cookies: They are created with the registration of a user (log-in). They are used to identify the user once he/she has been authenticated within the Web Site.
2. Third-party cookies:
2.1. Analytical Cookies:
- Google Analytics (Google, Inc.): We use Google Analytics cookies to measure users’ interaction with the content of the site. This application has been developed by Google, which provides us with the service of analysing the audience of our page. This company may use this data to improve its own services and to offer services to other companies.
More information: https://policies.google.com/privacy?hl=en
More information: https://metrica.yandex.com/about/info/gdpr
- Google Tag Manager (Google, Inc.): Google Tag Manager is a tag management system that allows you to quickly and easily update the tags and code snippets of a website or its mobile applications, such as those for traffic analysis and to optimise marketing campaigns. You can add and update custom, third-party, or AdWords, Google Analytics, Firebase Analytics and Floodlight tags from the Tag Manager user interface instead of changing the code of the websites. More information: https://support.google.com/tagmanager/answer/6102821?hl=es and at https://www.google.com/policies/privacy/
- HubSpot: HubSpot is a web analytics, online marketing tool for analysing the usage and measurement of our website, which we use to measure the interaction of users with the content of the website. This company may use this data to improve its own services and to offer services to other companies.
2.2. Customer interaction cookies:
- Zopim Live Chat: This provides us with a live chat to give support and resolve questions directly to customers and web users. This application has been developed by Zopim Live Chat, which provides real-time chat service with users who are currently visiting our website. Zopim Live Chat stores a unique identification number, and the time you have logged in, by placing a cookie. When you sign out, these cookies are deleted from your computer. This company may use this data to improve its own services and to offer services to other companies. You can find out about these other uses from the links indicated.
2.3. Advertising and behavioural advertising cookies:
- Facebook Custom Audience, Facebook Impressions and Facebook Pixel cookies: they serve to direct ads to the user about products or services that the user has visited, purchased and/or used on a specific page of the Web. They also allow you to limit the number of times an ad is displayed so that the user does not see the same ad over and over again. These cookies are also used to measure the performance of business advertising campaigns that use Facebook services.
More information: https://www.facebook.com/privacy/explanation
3. Cookies and Interest-Based Advertising
Visit València works with third parties to track your activity on our website, as well as to serve you with relevant advertisements from Visit valéncia and other advertisers on unrelated websites.
These advertising services use pixel tags (aka; web beacons), cookies and other tracking technologies to collect and store non-personal information about your visit to our website. Should you visit our website using your mobile device, an advertising service may also collect your device’s unique identiﬁer, or location, and attempt to synchronize your mobile website visit with other website visits.
How to disable or delete cookies?
In the following links the user will find information on how to activate his/her preferences in the main browsers: