The ideal promotional tool for serving the tourist trade
Valencia is one of the most dynamic tourist destinations of the last few years. The city offers an attractive array of activities and sights; suitable for all ages.
It combines history, tradition and modernity in an unusual way. It is a unique kind of city, traditional, original, cutting edge and full of intriguing contrasts. Its architecture dates from the first century B.C. to the most futuristic, 21st century design. Beaches bathed by the Mediterranean Sea, just 15 minutes from the city centre, situated next to the Marina Real Juan Carlos I, an up-and-coming sports and tourist marina conceived to become the most attractive one on the Mediterranean.
Valencia has also become a focus for conference tourism as well as a major destination for incentive trips. The city boasts a wide-ranging environmental offer due to its proximity to the Albufuera nature reserve and the green lung, located in the old Turia riverbed which crosses the city centre from east to west. Valencia is a city experienced in handling all kind of events; with a reputation as one of the most complete and versatile destinations on the continent.
WHO ARE WE?
TURISMO VALENCIA is a non-profit private Foundation with the participation of the Valencia City Council, the Chamber of Commerce, Feria Valencia and the Valencia Business Confederation (Confederación Empresarial Valenciano, CEV). Virtually all local businesses in the tourism sector are associated with it.
Our goal is the strategic management and promotion of the city of Valencia in the tourism sector, with a professional focus which combines public and private interest.
Since its creation in 1991, the Foundation has contributed to the evolution of tourism in the city, favouring employment, tourism development and increase in its economic impact; factors which have directly influenced the wellbeing of Valencian society.
WHAT DO WE DO?
·We carry out and promote research and analysis concerning urban tourism.
·We create brand recognition for the city of Valencia in the world through actions related to:
• Support and promotion of events
·We create and publicise different lines of VLC products to current and potential clients:
• Specific plans for VLC products: VLC Meetings
& Events, Cruises, Gastronomy, VLC with Children
VLC Natural Space, VLC Excellence, VLC Shopping.
·We carry out actions annually for the promotion and commercialization of the destination.
·We establish and manage a network of visitor information and service offices both in the city and online.
• Tourist Information stands
• Valencia Tourist Card
• Other products and services for visitors
·We prepare annual plans of action by market, as well as strategic mid-term and long-term programmes to regulate the management of the city as an urban tourism destination.