Tourism on the up in Valencia

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Tourism statistics from Valencia City for summer 2012 suggest that Valencia’s tourism sector is going strong, in spite of Spain’s on-going recession, showing that the city’s current phase of international tourism development together with its promotional efforts is working.

Valencia recorded 1,218,000 overnight stays in June to August 2012, which is 1 per cent higher than the same period last year. It is worth noting that 2011 saw an overall increase in tourism of 12 per cent compared to 2010, and this year looks set to continue this growth trend.

During the summer the city also reported a good hotel occupancy rate, with an average of 72 per cent and an increase in the average length of stay to 2.27 nights, as well as a 4 per cent growth in international overnight stays.

Valencia City has invested heavily in the tourism sector over the last decade with new world-class attractions such as the iconic City of Arts and Sciences complex, hosting world events such as the Formula 1 and an increase in the number of luxury and boutique hotels.

The city also hosts many conference and incentive events, such as the recent Japan Week an event for a leading automotive brand. Valencia City predicts good overall results for the whole year, equalling the number of overnight stays for 2011.

Already the city has seen an 8 per cent growth in overnights stays when compared with 2010, a figure which is extremely positive given the challenging economic climate.

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On September 25, 2012

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